Collaborating with the Office of the President and Clark University's Marketing and Communications team, I directed and produced the 2023 Presidential Holiday Video. Inspired by the theater building's elegant decoration, our goal was to capture the essence of Clark University, celebrating its multidisciplinary nature with a festive touch.
Alongside the video, a meticulously crafted letterpress card extends the holiday greetings to key members of the Clark community, adding a tactile dimension to the experience.
Drone footage of the building facade was used for a visual reference point
Early video storyboarding ensured appropriate pacing between the animation and the president’s message.
Organizing the sequence of lines to determine their order for animation.
stills from video