In the dynamic landscape of higher education, universities face the challenge of standing out amidst fierce competition. I took charge of crafting a distinct and engaging subbrand for University Admissions, tailored specifically to resonate with students.
Develop a comprehensive branding strategy that captured the essence of the university and connected deeply with a student audience. The aim was to make newly admitted students feel a sense of belonging and excitement about Clark University, motivating them to embrace their role as active community members.
Upon admission, newly admitted students received a branded welcome kit containing a range of personalized items, including stickers, a t-shirt, and postcards.
These tangible assets served as both promotional materials and symbols of inclusion, welcoming and valuing students within the university community.
To further engage prospective students and showcase the unique culture of Clark University, the branding initiative extended to large-scale campus visit events branded as "Destination: Clark." I developed a comprehensive range of materials, including event programs, additional branded merchandise, and digital assets.
The branding strategy was unified across all channels, maintaining consistency in tone, messaging, and visual identity. This included a landing page as well as shareable social graphics and gifs tailored for social media engagement.